What is wrong with being ordinary?

The Window On The Street

There are many annoying things about advertising.

How loud and in your face it can be,

Chemist Warehouse small (Because billboards don’t have wheels)

The way you are sold a product through an (often highly polished and unrealistic) image of a coveted lifestyle,

stupid car ad 2

And the way women’s heads are periodically removed from their bodies:

headless body messes with minds swanston st giant headless lady

But one theme in advertising that has been bothering me lately is this: That to be ordinary – to be anything remotely like anyone else – is unacceptable.

seen not herd toyota ad

coke ad 3


oscar de la renta extraordinary Picture4

Advertising is something I try not to pay too much attention to, mainly because when I look at most ads the standards they imply through photos such as those above strike me as unfair and unrealistic. Like a strange pseudo-reality, or a fictional narrative in which one has to suspend one’s disbelief to get very far, ads frustrate me from how removed they often are from everyday life.

And yet…

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4 thoughts on “What is wrong with being ordinary?”

  1. Very nice observations.

    Every tool of psychological manipulation is deployed in advertising. There isn’t a word or image that isn’t selected as an optimal appeal to our subconscious hopes and desires; or even to the twisted sexist idea that the ideal woman is mindless. (headless)

    Liked by 1 person

      1. yep. There is an old book called, “learning to see”…It dissects the media…When I’m more alert I will
        see if I can find a copy…you might find it interesting. Now is sleep time…:)

        Like

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